Are you ready to take your chiropractic business to the next level and let more people know about the services you have to offer? Do you feel like you don’t know where to start? Here are five simple ways to amplify your presence and promote your business.
1. Have an up-to-date website with SEO optimization
SEO stands for “search engine optimization” and is a system that increases your visibility on search engines like Google. These search engines tend to give brands and businesses the highest amount of traffic as people search for billions of things each day. The search engine has computers and algorithms searching the internet for the products and services that will best fit those searches. Having your website optimized using the SEO process will allow your website to be more visible on search engines and to draw users into your website.
2. Have a solid Google Business profile
More and more people are looking to Google and the review left there to decide whether to use your business or to move on to the next one. Curating a profile that is helpful, accurate, appealing will draw customers to your page. Further, having clients add their pictures and five-star reviews will set you apart from others who may be competing for your same business. You may even consider offering small discounts for people who leave a review. If there is a negative review, consider responding kindly and offering a solution so that prospective clients see that you are committed to giving the best services available (including customer service).
3. Use Facebook for personal testimonies
Facebook is an excellent tool for personal testimonies since it allows graphics, photos, videos, and a larger amount of text. You can not only draw people into your page but show them your commitment to quality by allowing them to hear from your clients. Ensure that you preview the range of services available as you reach out to clients for testimonials. If you are using video, shorter videos (1-3 minutes) tend to be the most effective. Consider having staff members also give testimonials through your Facebook to show a commitment to treating your staff well. This can give glimpses into the inner workings of your practice.
4. Post beautiful, value adding images to Instagram
Instagram is a platform built around beautiful images and people’s desire to interact with those images. Well-crafted graphics, appealing imagery, and infographics create an inviting atmosphere for potential clients and existing clients to engage. With more than 25 million business accounts, it is clear that this is a social media avenue that is worth investment. As you begin to post, create a plan. You want to make sure that the posts you are adding to your Instagram have value. Don’t post just to post. Using a strategy to represent your business is an excellent starting place. Consider getting a verified Instagram Business account so that customers feel safe interacting with your page.
5. Be consistent with Instagram posts
While you do not want to post unnecessarily, you do not want to post too little either. Create a calendar and stick to it so that you have consistent posts throughout the week/month.
Still feeling a little nervous about how to go forward with your business? The Mom Empire would love to help you with your online presence, giving you the confidence you need to be successful.