Black Friday and Cyber Monday have come and gone – but there’s still so much work to do and sales to make before 2020 comes to a close! Sure you’ve discounted your products and services, made a few sales and acquired a few more followers.. but there’s still time to finish the year out with a bang, and I’m not talkin’ about New Year’s Eve fireworks! According to BigCommerce, nearly 40% of online sales are generated in the last three months of the year – October, November, and December. Being the last month of that, ‘tis definitely the season! Many businesses have found themselves struggling during most of 2020, and now is the perfect time to make up for those losses. A successful holiday marketing strategy will help to win clients back, obtain new clients, gain more traffic and engagement on your website and social media and boost sales. But how do we do it? What is working right now in your industry? How are some companies thriving while others are still riding the struggle bus? Glad you asked!
Here are our Top 6 Winning Holiday Marketing Strategies:1) Do your research – Businesses send shoppers a variety of offers during the holiday season, and consumers frequently check their emails for deals. Ideas can be found in your inbox and your mailbox, you’ve likely noticed a few already. Look up competitors in your area. What types of promotions are they advertising at this time? What colors and wording are they using? Jot down the things that stood out the most to you and use those ideas as a starting point for your own holiday promotions.
- Idea: Send multiple emails that highlight your deals, promotions, or seasonal products and encourage shoppers to
buy now while they’re on sale.
- Idea: You can encourage shoppers to spend more by adding a reward for spending the higher amount. So if there’s a product they want that’s $25, incentivize them with a free gift, free shipping or discount if they spend $50.
- Idea: Create your contest one of two ways: 1) You can create a post with your contest details and have contestants click on a link in your bio that leads to a landing page entry form on your site or 2) you can do an Instagram-only contest with the sole intention of growing your following. This alone can build buzz around your brand until you’re ready to start promoting products!
- Idea: use hashtags specific to your area with between 5,000-100,000 posts/mentions for best results.
- Idea: If a shopper provides their email but doesn’t check out, send a follow-up email reminding them that they left items in their cart. Incentivize them with an additional reward such as free shipping or an additional 10% off if they complete their purchase within the next 12 hours.
- Idea: Promote a different product each week of December – with a special discount and free shipping. Make the promotion last 24-48 hours only, enticing customers to “get it while you can”.