Meet Our

Amazing Team

Jennifer Waldsmith

CEO, Partner, Marketing Lead

This mom of 3 started TME (The Mom Empire) as a way to make marketing services accessible to women starting their businesses from home. She has watched it grow to be an industry competitor for creating impactful marketing strategies for female personal brands. Jennifer specializes in marketing strategy (Web2/Web3) and web design. In her spare time, she reads strategy books (nerd alert) and kickboxes.

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Alyssa Truesdell

COO, Partner, Brand Lead

Alyssa is the driver of our work culture focused on providing opportunity and support for flex scheduling and work-life balance. With a background in design and a keen eye for detail, Alyssa is in charge of making brands look good and promoting consistency for those brands online. This mom of 2 is an avid reader, estate sale shopper, and the teams biggest cheerleader.

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Melissa Brown

Lead Designer, Small Business Lead

Melissa is our champion for shopping small, shopping local, motherhood, breastfeeding, and mental health in the workplace. She is our lead designer for social media content and knows how to tell stories that resonate. She spends her free time chasing the cutest curly-haired boy toddler and also runs a small Etsy shop showcasing handmade items.

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Melissa Wolff

Designer, Corporate Lead

Meet Melissa, a passionate mom of two who has become our driving force for crafting powerful personal brands for corporate leaders. Coming from a background in education, Melissa knows that everyone has a unique story to tell. In her spare time, you can find her dancing and enjoying the energy of EDM festivals. Melissa believes that music has the power to bring people together and inspire creativity.

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Jess Washburn

Consultant, Community Lead

Jess is a dynamic and innovative woman who has made a name for herself in the world of social media and community marketing. Her passion for building strong, authentic communities and her deep understanding of the ever-evolving digital landscape makes her a sought-after consultant for businesses looking to establish a strong online presence and drive growth. On the weekends, you can find her outside with her dog Luna. 

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Elevate Your Brand to New Heights

client testimonials

"I've been working with Jen for a few years now. She is my righthand - everything having to do with graphics, website, social media, and marketing. She is phenomenal! I couldn't run mybusiness without her. She is a unicorn."
Janessa Borges, LCSW
Naples Oceanside Wellness
I've been very impressed with their level of expertise and their communication. They have helped us do many things for my company. We've done bimonthly newsletters, daily social media posts, and website management. They've always been very open and a lot of communication between us on how to improve social media reach. They've come up with a lot of their ideas on their own, which I've been very impressed with. And they have great writing skills; I've gotten a lot of comments on the blogs. So thank you to The Mom Empire!"
Cory Hewko
Founder, Vernon Active Health
"Working with them, they understand my brand, they understand my vision, and the conversation with them is really collaborative. I don't feel like I'm a number. I really feel like I'm working with a family.
Denise Van Nooten
Denise Van Nooten Healthy Living

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